Marisara Stecher's Das Buch im transmedialen Franchise.: Transmedia PDF

By Marisara Stecher

Bachelorarbeit aus dem Jahr 2013 im Fachbereich Buchwissenschaft, Johannes Gutenberg-Universität Mainz, Sprache: Deutsch, summary: Bachelorarbeit am Institut für Buchwissenschaft der Johannes Gutenberg-Universität Mainz 2013. Gewandelte Bedürfnisse der Konsumenten verlangen nach individuell zugeschnittenen Erlebniswelten. Transmedia Storytelling bietet dem Nutzer verschiedene Eintrittspunkte in ein Unterhaltungsuniversum, in dem auch das Buch eine wichtige Rolle spielen kann. Die vorliegende Bachelorarbeit konzentriert sich deshalb auf die Möglichkeiten deutscher Verlage, transmediale Konzepte als neue Erzähltechnik gezielt einzusetzen, um dem sich hin zur Medienkonvergenz wandelnden Nutzungsverhalten zu begegnen. Nach einer theoretischen Einführung in Transmedia Storytelling wird anhand der Praxisbeispiele Sofia’s Diary, Pottermore und Die Zeit wird knapp erläutert, wie Verlage sich innerhalb von Franchises positionieren oder Transmedia-Marketing für sich nutzen können.

Show description

Read or Download Das Buch im transmedialen Franchise.: Transmedia Storytelling als Chance für Verlage (Initialen) (German Edition) PDF

Similar books & reading books

Download e-book for kindle: The Road to the Dark Tower: Exploring Stephen King's Magnum by Bev Vincent

An important consultant TO THE darkish TOWER SERIES—INCLUDING BOOK-BY-BOOK research AND perception INTO STEPHEN KING'S inventive technique. In 1970, Stephen King launched into what might turn into the crowning success in his literary career-the darkish Tower. The seven-volume sequence, written and released over a interval of 30 years, used to be encouraged via Robert Browning's poem "Childe Roland to the darkish Tower Came," in addition to J.

J. Kerry Grant's A Companion to the Crying of Lot 49 PDF

The Crying of Lot forty nine is Thomas Pynchon's such a lot obtainable paintings and maybe the single most generally learn and taught. still, the radical poses many demanding situations with its awesome diversity of references to modern renowned and fabric tradition, background and geography, and slang and technical jargon. This improved and up-to-date spouse to the radical includes greater than notes keyed to the 2006 Harper Perennial glossy Classics, the 1986 Harper Perennial Library, and the 1967 Bantam variants.

Get The Scribes For Women's Convents in Late Medieval Germany PDF

Whereas there was a very good culture of scholarship in medieval manuscripts, so much stories have serious about the main points of manuscript construction through male copyists. during this research, Cynthia J. Cyrus demonstrates the superiority of manuscript construction by way of ladies monastics and demanding situations present assumptions of the way manuscripts circulated within the overdue medieval interval.

Robert Boyers's The Fate of Ideas: Seductions, Betrayals, Appraisals PDF

As editor of the quarterly Salmagundi for the previous fifty years, Robert Boyers has been at the innovative of advancements in politics, tradition, and the humanities. Reflecting on his collaborations and quarrels with many of the 20th century’s so much transformative writers, artists, and thinkers, Boyers writes a unconditionally unique highbrow memoir that conscientiously confronts chosen elements of latest society.

Additional resources for Das Buch im transmedialen Franchise.: Transmedia Storytelling als Chance für Verlage (Initialen) (German Edition)

Example text

Download PDF sample

Das Buch im transmedialen Franchise.: Transmedia Storytelling als Chance für Verlage (Initialen) (German Edition) by Marisara Stecher


by Robert
4.2

Rated 4.28 of 5 – based on 4 votes