Marisara Stecher's Das Buch im transmedialen Franchise.: Transmedia PDF

By Marisara Stecher

Bachelorarbeit aus dem Jahr 2013 im Fachbereich Buchwissenschaft, Johannes Gutenberg-Universität Mainz, Sprache: Deutsch, summary: Bachelorarbeit am Institut für Buchwissenschaft der Johannes Gutenberg-Universität Mainz 2013. Gewandelte Bedürfnisse der Konsumenten verlangen nach individuell zugeschnittenen Erlebniswelten. Transmedia Storytelling bietet dem Nutzer verschiedene Eintrittspunkte in ein Unterhaltungsuniversum, in dem auch das Buch eine wichtige Rolle spielen kann. Die vorliegende Bachelorarbeit konzentriert sich deshalb auf die Möglichkeiten deutscher Verlage, transmediale Konzepte als neue Erzähltechnik gezielt einzusetzen, um dem sich hin zur Medienkonvergenz wandelnden Nutzungsverhalten zu begegnen. Nach einer theoretischen Einführung in Transmedia Storytelling wird anhand der Praxisbeispiele Sofia’s Diary, Pottermore und Die Zeit wird knapp erläutert, wie Verlage sich innerhalb von Franchises positionieren oder Transmedia-Marketing für sich nutzen können.

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Das Buch im transmedialen Franchise.: Transmedia Storytelling als Chance für Verlage (Initialen) (German Edition) by Marisara Stecher

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