Download e-book for iPad: Entrepreneurial Women: New Management and Leadership Models by Louise Kelly

By Louise Kelly

Women at the moment are major businesses and different firms in major numbers—in constructing nations in addition to the Western global. This set examines the explicit ways that entrepreneurial ladies create good fortune and considers how the starting to be incidence of girl marketers will swap the world.

• offers principles and data contributed by way of hugely revered leaders, authors, thinkers, and marketers within the field

• bargains findings from experiences on ladies marketers all over the world that readers should be capable of observe to their very own businesses

• offers examples of ways winning ladies marketers increase advertising plans and advertise themselves and their companies effectively

• files how girls reveal a extra networked management kind that has components of altruism and connection to the group instead of strictly utilizing wealth production as a motivation for success

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Entrepreneurial Women: New Management and Leadership Models [2 volumes]: New Management and Leadership Models [2 volumes] by Louise Kelly


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