Get Faith in Reading: Religious Publishing and the Birth of Mass PDF

By David Paul Nord

within the twenty-first century, mass media enterprises are frequently noticeable as profit-hungry cash machines. It used to be a distinct international within the early days of mass communique in the USA. Faith in Reading tells the impressive tale of the noncommercial non secular origins of our smooth media tradition. within the early 19th century, a number of visionary marketers determined the time used to be correct to arrive all people in the United States during the medium of print. even though they have been glossy businessmen, their publishing companies weren't advertisement companies yet nonprofit societies dedicated to the book of conventional spiritual texts. Drawing on organizational stories and archival assets, David Paul Nord indicates how the managers of Bible and non secular tract societies made themselves into large-scale brands and vendors of print. those businesses believed it used to be attainable to put an identical revealed message into the palms of each guy, girl, and baby in the United States. utilizing sleek printing applied sciences and enterprise tools, they have been remarkably profitable, churning out hundreds of thousands of Bibles, tracts, non secular books, and periodicals. They fastened monstrous campaigns to make books reasonable and abundant via turning them into smooth, heavily produced shopper items. Nord demonstrates how non secular publishers realized to paintings opposed to the move of normal trade. They believed that examining was once too vital to be left to the "market revolution," in order that they became the marketplace on its head, trying to convey their product to every body, despite skill or perhaps wish to purchase. marriage ceremony smooth know-how and nationwide association to a standard religion in examining, those publishing societies imagined after which invented mass media in America.

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Faith in Reading: Religious Publishing and the Birth of Mass Media in America (Religion in America) by David Paul Nord

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