New PDF release: Kampf um Aufmerksamkeit: Wie Startups mit Growth Hacking

By Willi Ibbeken

Schnell wachsende Startups wie fb, Uber oder AirBnB teilen ein Erfolgsgeheimnis: progress Hacking. Mit dieser revolutionären Marketingmethode erregen Startups massenhaft Aufmerksamkeit und gewinnen in kürzester Zeit Millionen von Nutzern, ohne dabei teures traditionelles advertising and marketing anzuwenden. Als erstes deutschsprachiges Buch geht "Kampf um Aufmerksamkeit" dem neuen Phänomen fundiert auf den Grund und bietet zudem zahlreiche top Practices und Tipps von Experten der Szene sowie einen praktischen Leitfaden, mit dem development Hacking auf jedes Produkt oder Dienstleistung angewendet werden kann.

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Kampf um Aufmerksamkeit: Wie Startups mit Growth Hacking Millionen von Nutzern gewinnen (German Edition) by Willi Ibbeken


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