Ralph Fuerderer,Andreas Herrmann,Georg Wuebker's Optimal Bundling: Marketing Strategies for Improving PDF

By Ralph Fuerderer,Andreas Herrmann,Georg Wuebker

medical wisdom and functional suggestion are mixed during this publication. major scientists current their newest examine leads to the world of product and value bundling, with appreciate to optimization in addition to to behavioral bundling methods. moreover the reader will find out how to enforce bundling options and the way to establish a bundling idea. he'll discover a thorough clarification of the worth that bundling has for bettering a company`s revenue and sales.

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Optimal Bundling: Marketing Strategies for Improving Economic Performance by Ralph Fuerderer,Andreas Herrmann,Georg Wuebker


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