New PDF release: Pharmamarketing: Ein Leitfaden für die tägliche Praxis

By Trilling

Dieser Praxisleitfaden ist für den täglichen Einsatz konzipiert - als täglicher Assistent des Produktmanagers, der erfolgreich im advertising in der Pharmaindustrie arbeiten will. Das Buch liefert einen Überblick über alle wichtigen Aspekte des Pharmamarketing, weist auf mögliche Fallstricke hin und gibt praktische Hilfestellungen für die Planung und Durchführung der verschiedenen Marketingprojekte. Besonders wertvoll sind Checklisten für jede Marketingmaßnahme, in denen alle wichtigen Arbeitsschritte aufgeführt sind. Die three. Auflage wurde vollständig überarbeitet, aktualisiert und um wichtige Themen ergänzt: industry entry und Nutzenbewertungen, Marktforschung, Multi-Channel-CRM, neighborhood advertising and marketing in Ärztenetzwerken. Ein Muss für jeden, der selbstverantwortlich Projekte im advertising durchführt.

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Pharmamarketing: Ein Leitfaden für die tägliche Praxis (German Edition) by Trilling


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