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By Phil Jarratt

Salts and fits is the fantastic real tale of ways a gaggle of younger seashore bums grew to become their ardour for using monstrous waves into the world's quickest growing to be relaxation undefined, surviving wipe-outs, drug busts, rip-offs, recessions and the consistent strain to behave and get dressed like grown-ups. nonetheless the darlings of Wall highway regardless of fresh downturns, surfing's greatest manufacturers have crossed the billion buck threshold by means of pondering enormous and staying cool … and that is a hell of a balancing act. Drawing on greater than 2 hundred interviews with figures and the idiosyncratic founders of the top manufacturers, Phil Jarratt information the lengthy and bloody conflict among the ‘salts' and the ‘suits' to regulate the because it hit the radar monitors of the wider adolescence industry. Tracing the improvement of surf's largest manufacturers as they emerged from sleepy seashore cities on either side of the Pacific, he paints a compelling photo of the free-wheeling, hedonistic way of life that gave delivery to a multi-billion buck virtually regardless of itself. Salts and matches is an inspiring and infrequently hilarious account of surfing's lengthy trip from seashore side road to Wall road. The seashore bum marketers who began all of it - characters like ‘Claw' Warbrick, Brian Singer, Duke Boyd, Jeff Hakman, Bob McKnight, Jim Jenks, Alan eco-friendly, ‘Greasy' service provider and Jack O'Neill - are nonetheless concerned, a few are mega-millionaires, a few simply suffering via whereas others milk their creations. This publication tells their tales, yet extra importantly, it tells the tale of ways, in enterprise, ardour can occasionally trump traditional knowledge, and the guts can overrule the head.

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Salts and Suits by Phil Jarratt

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