Strategischer Wettbewerb: Marktökonomische Grundlagen, - download pdf or read online

By Bernd Woeckener

Dieses Lehrbuch führt in die Grundlagen der Theorie des strategischen Wettbewerbs ein. Gegenstand der examine sind die gewinnmaximierenden Entscheidungen der Unternehmen unter der Bedingung strategischer Interaktion bei homogenen und bei differenzierten Gütern. Im Zentrum stehen dabei die Herleitung und die Erläuterung der Bedingungen maximalen Gewinns mit Blick auf die Aktionsparameter Preis, Produktionskapazität, Produktdesign, Produktqualität sowie Produkt- und Prozessinnovation. Behandelt werden zudem die Profitabilität und die Stabilität von Unternehmenskooperationen als substitute zum Wettbewerb. Dem wettbewerbsrechtlichen Rahmen des strategischen Wettbewerbs ist ein eigenes Kapitel gewidmet.

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Strategischer Wettbewerb: Marktökonomische Grundlagen, Produktdifferenzierung und Innovation (Springer-Lehrbuch) (German Edition) by Bernd Woeckener


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