John Bone's The Hard Sell: An Ethnographic Study of the Direct Selling PDF

By John Bone

during this paintings John Bone offers a full of life and interesting perception into the social international of direct promoting companies. He investigates those under-researched agencies through a close ethnography of 2 remodeling businesses promoting items resembling outfitted kitchens, double glazing and conservatories, in addition to constructing wider sociological debates on belief and interplay. those agencies are typically loosely ordered and internally aggressive collectives whose sole target is to maximise brief time period gains via revenues ideas that regularly hire the calculative exploitation of shopper norms and expectancies. John Bone makes use of his findings to argue that amid the wave of accelerating deregulation and liberalization that has supplanted the deliberate and controlled kind of capitalism that predominated until eventually the Seventies, such stipulations are actually turning into ordinary in mainstream modern companies, threatening to unharness a latent illness that underlies the rationality of 'modern' business.

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The Hard Sell: An Ethnographic Study of the Direct Selling Industry by John Bone

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