Download e-book for iPad: The Rise of Corporate Publishing and Its Effects on by Kim Becnel

By Kim Becnel

This research examines the way in which that the modernization and incorporation of the yankee publishing within the early 20th century either helped to foment the rising overdue business cultural hierarchy and capitalized on that very same hierarchy to extend readership and gains. extra importantly, even if, it makes an attempt to track the ways that recently-introduced advertising innovations, reconceived rules of viewers, and new paradigms in author-publisher kin affected American writers of the Nineteen Thirties and the literature they produced. utilizing case stories of authors selected from a number of issues at the spectrum of so-called high-, middle-, and lowbrow literature, the writer demonstrates that, opposite to renowned severe opinion, this new publishing landscape--dominated through big-business practices and strict categorizations of audiences, writers, and works--did now not destroy or corrupt literature yet in reality enriched our literary history by way of supplying authors with suggestion and chance that they won't in a different way have had.

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The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America (Literary Criticism and Cultural Theory) by Kim Becnel


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